A versatile, highly creative designer with a fourteen-year outstanding performance in consumer products (watches, jewelry, ceramics), graphics and Web industries. Possesses the natural ability to initiate original concepts, conduct design direction and effectively apply concepts on each design integrated with corporate image and business needs. Characterized as super energetic, passionate, enthusiastic and self-motivated with a happy personality and a commitment to excellence that always exceeds goals and expectations.

[Experience]

Design Consultant Liching's Design, Richardson, TX (2001-present)
•Industrial Design:
Handheld devices and packaging design from sketching to 3D modeling for a consumer product company: Stimulation Systems, Inc..
•Website & corporate identity development:
Created official Website, logo, stationery system and advertising from conceptualization, photography to production status for health care office and law firm:Esthetic Image Dentistry.
•Packaging and promotion:
-Advertising: Esthetic Image Dentistry and Joe Miller Band.
-Music CD cover design: Joe Miller Band and Ashley Miller.
-T-shirt Design: Free The Leaf Band.
-Packaging: Tofu cover for Eastern Tofu Company and artistic menus for Cha Pavilion.

DKNY Watch Design Director Fossil Partners, LP, Richardson, TX (1997-2001)
•Conducted DKNY watch development from concept ideation and sketches to production status including modeling in Alias and preparing mechanical drawings in Adobe Illustrator and photocopy. Transformed DKNY apparel to timepieces with a modern/urban spirit.
•Designed watch collections for several other brands: Diesel, Armani, Fossil and Relic.

•Achieved BESTSELLERS in multiple categories:
-DKNY Essential Bracelet - The top 2 best sellers created US$ 10-million sell-through in the first six months. Established DKNY watch territory in the fashion watch business.
-Fossil Arkitekt -Innovated a modern, sleek look for this new category; three of them were published in The Big Book of Design Ideas (2000).
-Fossil Clean Blue -The US$ 50 million top-one seller since August/1999. Consistently dominated sport fashion watch market.

Jewelry Designer Prime Art & Jewel (PAJ), Dallas, Texas (1995-1997)
Originated new sample lines synchronized with fast-paced trend and different season themes from concept to production status. Presented detailed color renderings to sales department and prepared mechanical drawings in Adobe Illustrator for manufacturer. Created several top ten sellers in 1996-1997.

Ceramic Home Decor Design Director Shawn-Sin Ceramics, Taipei, Taiwan (1987-1990)
•Supervised design and marketing department. Directed new product development and managed the manufacturing process from forming, drawing, sculpting, to glazing.
•Developed marketing promotion programs: organized exhibitions, designed advertising, and wrote articles for the Artist magazine.
•Invented the innovative "Relief Landscape", one of the most popular styles in Taiwan's modern ceramic art since late 80's, winning leadership distinction in home decor consumer product industry. This style has been the ceramic art collector's favorite for 15 years.

Translator ChungSin Publisher, Taipei, Taiwan (1990-1994)
Translated five professional urban design books from English to Chinese. Four books have been published and instantly became important reference for urban planners in Taiwan.